LiveJournal appoints Tickled Media as Asia partner
June 8th, 2011 – MOSCOW / SINGAPORE – The world’s first blogging and social media platform, LiveJournal.com, announced today that it has appointed Tickled Media, a leading Singapore online publishing house, to be their official representative in South-East Asia and India.
As part of the agreement, Tickled Media will create local country homepages for LiveJournal in South-East Asia and create a richer user experience for Asian bloggers. Tickled Media will also create a local media sales presence.
LiveJournal attracts over one million unique visitors a month from Singapore, equivalent to a quarter of the country’s population. This makes Singapore the fifth largest market for LiveJournal by audience. Sophisticated Singaporean users are known for using LiveJournal as a platform for “Spree” and “Flea” social shopping communities where they can take part in bulk purchases or get second-hand items. LiveJournal is Singapore’s largest female online portal, where users blog about health, parenting, beauty, fashion and lifestyle.
“Social media in Asia is experiencing tremendous growth and LiveJournal sees it as its next big market. Partnering with Tickled Media with their local online expertise and strong advertiser relationships offers LiveJournal the ideal platform to expand our presence and have a competitive edge in the region”, said Annelies Van Den Belt, SUP Media CEO.
“Apart from being a popular mainstream blogging platform, LiveJournal is the portal of choice for female blogshop owners. We are looking forward to increasing the awareness of this buzzing community amongst bloggers, blog shop owners and advertisers, and we simply cannot wait to bring a local flavor to the LiveJournal brand”, said Roshni Mahtani, Managing Director of Tickled Media.
About SUP Media
SUP Media is an international digital media company based in Moscow and San Francisco, which has six businesses including LiveJournal. LiveJournal is a rich, social media platform with a global following of more than 36 million monthly readers (Omniture). Since its inception in 1999, LiveJournal has evolved from a journaling network into a vibrant, community-driven destination site. LiveJournal users create and participate in tens of thousands of active communities covering a broad range of interests, from acting to zoology. LiveJournal hosts more than 29 million international accounts, with approximately 10 million in the USA and 5 million in Russia. For more information, please visit http://www.sup.com/en.
About Tickled Media Pte Ltd
Tickled Media is a Singapore-based digital publishing house that operates the online parenting magazine, theAsianparent.com in several Asian markets. Tickled Media also handles innovative online campaigns for both local and multi-national companies in the region such as Nestlé, Pfizer and PropertyGuru.com. It is supported by Tigris Capital Pte Ltd, a Singapore-based media investment fund. For more information, please visit www.tickledmedia.com.sg
Images & Graphics
Please see http://theasianparent.com/TMPR/
Media Contacts
Michael Rutledge
press@livejournalinc.com
William Klippgen
press@tickledmedia.com.sg
Congratulations to both LiveJournal and Tickled Media