Content Writer
If you love reading and writing this may be the job for you. If you’re insanely passionate about fashion, celebs and general Singapore news, than this will be PERFECT for you.
Responsibilities
Stir up conversation through blogging, Facebook updates, articles, and tweets.
Conduct research, interact with our readers, and increase web traffic on a network of blogs with engaging content.
Producing creative copy and campaigns
Crafting direct response emailers that evoke so much emotion the reader can’t do anything but click that link.
Most importantly, you will let your personality shine through with your writing abilities.
Requirements
Excellent writing skills, interpersonal skills, enjoys virtual interaction, computer savvy.
Can handle hard deadlines, fast execution, and can work independently.
In addition, you will have:
A strong interest in blogging and fashion
Strong interest in new marketing trends
Background in marketing or journalism
Analytics driven and highly creative
Unparalleled writing skills and believe the pen is mightier than the sword
Did we mention, really good English writing skills?
Working hours: 9 am – 6pm
Location: Raffles Place
Email: roshni@tickledmedia.sg
Facebook Group Notifications
Are you looking to turn off the notifications for your Facebook group? Follow these simple steps
Step 1 – Click the groups page. For a list of theAsianparent Group pages, click here
Step 2 – When at the group page, click the edit settings button on the top left
Step 3 – A pop up box should appear. Click, notify me when a member box…
Step 4 – Scroll down and click only posts I am subscribed to
Step 5 - Unclick the email notification box
Step 6: Press save and you are done!
Basic Applications for Any Fanpage
There are a number of Social Media agencies that will bill you in the thousands for using their applications. If you do come across someone who charges you more than $1,000 a month for an application – our advice, run far, far way!
At Tickled Media, we have built two custom applications
1) Luckydraw/Sweepstake Application
2) Discount/Voucher Application
Our rates to rent these applications, and have us install/code it for you onto your fanpage are $200 USD a month.
Going forward, we will be creating a photo contest application and a video contest application. These will be ready by Mid April 2011.
If you need a photo contest application before April 2011, we would recommend the following options:
1) Wildfire Application
http://www.wildfireapp.com/tour/promotion_types
2) Blazonapp
http://www.blazonapp.com/contest-software-pricing/
3) Strutta
Honour your fans!
If you want your fans to feel like they are really a part of your community, take the time to honour them. You can do this by dedicating status update shout outs to specific fans thanking them for their particpation or hold meet up groups so you can get to know them better. If you have the time and budget, we would recommend having a Fan Of The Week, “FOTW” campaign.
Here are some fanpages that hold regular FOTW campaigns.
Should you just create one fanpage or many fanpages
At our most recent social media workshop, a delegate asked us if they should just create one fanpage for their company or a variety of different fanpages. According to them, the company they were considering to engage to execute their Facebook campaign had advised them to create just one fanpage for the entire company. We, at Tickled Media, on the other hand vehemently disagreed. Creating just one single fanpage for a company that had many different verticals seemed like a ludicrous idea. Why in the world would someone who enjoys, say Milo care to be a fan of Gerber or Nan Formula – even though the holding company is the same – Nestle. They are completely different target markets, with very distinct age groups and needs. So, yes, we still stick to our stand – different fanpages for different products.
Here are some companies who have executed a fantastic strategy to link up all their different fanpages.
PS: Nestle was not the company who asked us the question. 
theAsianparent is the leading* parent site in Singapore!
Using Alexa, we compared theAsianparent.com with the other Singapore parenting portals – singaporemotherhood.com, kiasuparents.com and mumcentre.com, across the span of 7 days (Feb 21 2011 – Feb 27th 2011). theAsianparent clearly was in the lead in terms of overall traffic, pageviews and pageviews per user.
We also compared the size of theAsianparent fanpage to the above three parenting players. theAsianparent also came out tops.
Congratulations to theAsianparent team! A great job done!
* Leading in terms of Facebook fanpage count and traffic according to Alexa.com.
Participatory Marketing
Why Create a Fanpage? It all boils down to one thing….
Participatory Marketing
. Participatory marketing is based not on passive consumption, but active audience participation
. It’s all about marketing with people, rather than at people
. It’s customer focused
. Harnesses a powerful concept called the Hawthorne effect
Hawthorne Effect
Before we explain what is the Hawthorne effect, you need to go back to 1924 to a company called Wester Electric.
At Wester Electric, researchers from MIT and Harvard decided to investigate working conditions and worker productivity. They asked workers to participate in a series of tests designed to measure their productivity and capture their feedback.
Some of the test included worker productivity while working under brighter lighting conditions…or softer lighting conditions. Working longer hours…or working shorter hours.
What baffled the researches was that no matter what test they conducted, workers productivity increased! What was even more odd was that Hawthorne workers became advocates of whatever it was that their participation involved!
The confounded researches even got workers to work in the dark – and even then, productivity and advocacy went up! The startling results made them wonder if it was something in the Hawthorne water?
No. The positive result had NOTHING to do with what was being tested, and everything to do with getting people to PARTICIPATE. The researchers thus coined the term “The Hawthorne Effect” to denote the positive effect of participation. In a nutshell, people just like participating!
Facebook Fail!
I logged in this morning to Facebook and boy was I shocked to see it in Arabic! Not sure why or how that happened. Initially I thought it was a phishing scam, but upon closer inspection (and googling), I realised it was just a bug that redirected me to the Arabic translated site.
If you ever find yourself in the same situation, fret not! All you have to do is click the link that is directly next to your name. This brings you to settings. Click the 5th tab. (There are 6 in total). Find the word English in the list and you should be good to go.
So now that my Facebook is back in English, I am off for some hummus and pita bread!
Must watch Facebook Fanpage Videos
Have you just created a Facebook fanpage and are looking for some help and tips? Check out these videos.
Skype Vouchers Give-Away!
We’re giving away free skype vouchers! Join our facebook fanpage to join Tickled Media’s sweepstake on Facebook!